Interview with Prof. Thomas Brashear-Alejandro

Prof. Thomas Brashear-Alejandro Marketing Professor at Isenberg School of Management UMassAmherst. Editor of Marketing Intelligence and Planning. Associate Editor (Sales Research) of the Journal of Business Research. By José L. Ruiz-Alba   Can you please tell us about your main areas of research? My key areas of research center around sales management, channel/supply relationships, and […]