Interview with Rodrigo Guesalaga

By José L. Ruiz-Alba Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School. Rodrigo obtained a PhD in Marketing at Emory University (Atlanta, USA). His main area of expertise (teaching, research, and consulting) is on marketing strategy, and specifically […]