The future of B2B marketing theory: A historical and prospective analysis

Interview with authors: Roberto Mora Cortez and Wesley J. Johnston Roberto Mora & Wesley J. Johnston By José L. Ruiz-Alba We inaugurate this blog with an interview with Roberto Mora Cortez and Wesley J. Johnston that have recently published an interesting article in the Journal Industrial Marketing Management. (Mora Cortez, R. & Johnston, W. J. (2017) . […]